Дизайн и интерьер помещений

The main difference between Instagram is that people come here exclusively for cute content, while other social networks serve several purposes: communication, entertainment, information (for example, consulting with friends about which frying pan to buy as a gift). That’s why you have to do whatever you want to promote your brand, but give the user that delicious image. There are several tools to help you.

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Strategy

Before registering an account on Instagram, you need to understand what might be your «chip». If you plan to post photos of your product from different angles, you will not achieve anything by this (it is better to immediately give the budget to someone who urgently needs money). At this stage, you cannot do without a clear digital strategy tailored for this social network. Let’s consider its main components.

#Idea

Look at successful brand accounts or just Instagram bloggers with many thousands of followers who may not be famous people. Each of them has some idea. Perhaps the most famous example is the account of the photographer Murad Osmann and his project «Follow Me».

Of course, some Madonna will just need to take a picture of herself in the bathroom mirror. If you are not Madonna, you have to work much, much more. You need to provide content that is really interesting, or at least useful, without straying far from your brand. Suppose you have an online sweets store: no need to photograph the counter or copy a catalog of sweets. Shoot a lot of beautiful still lifes with different moods and post a couple a day.

# Content plan

This life-making thing is usually always written into the strategy. So, whatever the enterprising advertisers promise you, remember: an Instagram account is when less is more. Just imagine yourself in the place of a user who, yawning, opens the Instagram feed in the morning and instead of friends’ selfies in every second photo he sees, in fact, advertising content of some brand. Think of what a news feed looks like on a smartphone. This is really a tape where you need to scroll through photos from one to another, from interesting to even more attractive, and everything will immediately fall into place. That’s right: everything boring and intrusive will only cause irritation and a desire to immediately cancel such a subscription.

As an example, let’s take the account of the home appliance manufacturer Korting. According to the concept and content plan, photos of delicious dishes with good wishes were posted to the community several times a week, and only on Thursdays — branded content, designed in the style of the company.

#The target audience

It’s important to reach out to your audience so that your content is interesting and useful to her — this rule applies to all social media marketing, and it also applies to Instagram.

Be sure to make your profile photo — your business card — bright and memorable. It will be a pure company logo, some variations or an image within the chosen account strategy — it’s up to you. But remember: the vast majority of users watch the feed from the screen of their smartphones, and they are quite small. You definitely won’t have a second chance to make a first impression on potential customers — think this moment in advance. Let’s take the Forever «21 brand as an example: a bright, recognizable yet laconic profile photo that fits perfectly into the overall concept of the account.